"Nine gold and ten silver". At present, the electric vehicle battery market has entered the final sprint stage. In order to seize the market, various agents are also making efforts and playing methods are emerging in endlessly.
Today, Xiaoxin introduced a few marketing tips of differentiated competition to all agents, hoping to provide some ideas and inspiration for your rush in the peak season.
The outlets are more refined than more
Many agent friends believe that the development of a customer sales channel in the same region is less, and the sales volume is naturally less, while the development of multiple customers will lead to more sales. However, this is not necessarily the case. It is easy to have a price war when developing multiple customers, which will lead to vicious competition in the same region.
Xiaoxin suggests that the number of outlets can be determined according to the sales situation in the region, and at the same time, the duplication of outlets in close regions can be avoided, which can both avoid bad competition and improve sales.
Spend a small amount of money to do big things and effectively use advertising materials
With the intensification of market competitiveness, a variety of similar products emerge one after another, with similar packaging and similar prices. The final goal is to compete for differentiated marketing. Make good use of advertising materials. For example, the poster details the model and weight of Changxin battery products and the telephone number of business personnel. It prints tens of thousands of copies at a time and distributes them to distributors, who then distribute them to consumers. The cost of advertising can be controlled, which is far more affordable than the advertising in front of the store.
Customer maintenance and boss level public relations activities
How long have you not been to the terminal? How many goods did the terminal store? How about the sales volume of the terminal products? Are you familiar with all this? Customer service is the most important link between agents and terminal merchants. Maybe because of your concern and greeting, the boss of the terminal business will push your products with heart, and the feelings are established.
Make a phone call and send a text message on holidays and festivals. Visit and maintain it sometime. Follow the distribution, compare the sales volume, and provide service guidance. Formulate plans, launch policies, and provide training support.
If we stick to it for a long time, we will naturally achieve results. A stable customer base can continuously improve sales.
Strengthen team building and implement standardized management
If the business wants to be bigger and stronger, it is essential to implement standardized management. The management of business personnel should refer to the management methods of formal manufacturers, which should be tabular, digital, targeted, corporate phone numbers, and rhythmic distribution of WeChat red packets. With the support of the manufacturer, through our own efforts, we modestly asked the manufacturer's business personnel to participate in the management, gradually improve, and seize every opportunity to improve the level.
Spiritual encouragement
Regularly carry out staff dinners and group building activities, care for employees' families, and regularly hold physical examinations with their families to improve employees' sense of belonging. In a large family style team, the boss and business are not only the relationship between superiors and subordinates, but also the relationship between friends.
Network development+customer service maintenance+differentiated marketing+active business=sales volume.
In the future, we will work hand in hand to make Changxin happy. We hope that every agent holding Changxin battery will have a prosperous business and a happy life.
- The End -
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